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The "Money" metric is always the primary metric
In truth, the company's main focus isn't always the money. For example, at some stages of a company's life the main goal could be audience growth.
It would be more accurate to say that it depends on the stage of product development, rather than the product itself, since most products go through various stages of development.
The primary metric usually depends on the current stage of the product's development.
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Which metric best represents user activity?
The video viewing metric is a good metric to measure user activity for a video service.
Uptime is a technical metric that shows if your product's backend is working properly.
Conversion doesn't always represent a service's user activity; for example, it may also represent user solvency or traffic quality.
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How many levels can a metric tree have?
When using the metric tree, there is usually no limit to the number of levels that it can have.
When using the metric tree, there is usually no limit to the number of levels that it can have.
Generally, the metrics tree can be expanded as many times as you like (within reason).
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